Abstract: Abstract: Urbanization and industrialization have led to the loss of rural landscape diversity and nativeness. The functional conflict in rural landscape becomes serious. This paper defined the rural landscape functional types. With the landscape functional types, we constructed the evaluation system of rural landscape functional competence, established the recognition system of rural landscape function conflict based on recognition matrix, and discussed the practical application of this method. The results showed that the method was consistent with the essential connotation of the rural landscape function conflict, and identified and predicted the types of rural landscape function conflicts. The production function competitiveness of rural landscape was high in the central area, however, was low around the central area in Guankou Town, Xiamen City. The distribution of production function competitiveness of rural landscape was consistent with the economic development level and transportation network of the whole town. The spatial distribution of life function competitiveness of rural landscape was consistent with that of production function. The areas with strong ecological function competitiveness were concentrated in the northern area with high vegetation coverage. There was a large area of ecological land patch in the northern part of the town. The central part of the town was dominated by the small patches with high appropriation, which indicated the urgent need for ecological improvement. There were 9 classes of rural landscape functional conflicts in Guankou Town. The production function advantage area occupied 3.89% of the total area of the town, which was located in the periphery of the town. The life function advantage area did not exist. The ecological function advantage area occupied 22.46% of the total area of the town, which was located in the mountainous area. It indicated the expansion of ecological function land, the gradual decrease of living space and the remarkable improvement of rural ecological environment. Based on the analysis of the regional characteristics of 9 types of rural landscape conflicts, the corresponding optimization strategies were put forward. High-quality cultivated land should give priority to the development of ecological agriculture in production function advantage area, the areas with fierce conflict between production and life function, and the areas with fierce conflict of 3 landscape function types. The government should guide the agricultural production to the modern ecotourism direction through the ecological subsidy policy. Rural landscape multi-functional suitability and conversion driving force were the sources of the conflict of rural landscape functions in southern Fujian. The functional land competitiveness evaluation model was developed for identifying the region of rural landscape function conflict and providing effective reference for preventing and resolving the rural landscape function conflict in southern Fujian. The results of the model can provide theoretic supports and methodological directions for carrying on rural landscape planning and rural land remediation.